Digital Marketing / Advertising / Online Marketing are among the most used terms of the profession today. However, it is sadly just a lot of jargon for most of the people who hear it and employ it to convey their mind. What exactly is digital marketing and what part of it important for today’s business specific person? We’re here to break it down in which you in the simplest words possible.
Online Marketing in fact marketing of your items onto digital platforms so as to hold onto your loyal consumers as well as increase your reach to new potential target audience rather quickly.
That is this task. That is what Online marketing must be. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is yes. Digital / Internet marketing can be a wider concept as compared to social media marketing in the sense that, all interpersonal networking platforms are available digitally i.e. over the internet. However, there are other platforms that fit in digital marketing with the exception social media marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a connected with developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It may be a way to get higher rankings associated with search results on the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every webmaster as it helps you stand out among the sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it to be able to products that have a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple era. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy these so as whenever pests are not reminding them regarding their visit to expenses.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for an incredible digital / Internet marketing experience, a campaign needs to be developed using all the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771